back in 2024 i was commissioned by wander, a luxury airb&b type of company with beautiful rental listings all across america to edit content for their social media, this included long-format content for youtube and short-form style videos for tik tok and instagram reels.
the challenge was to curate the shots among amazing footage into one eye-catching piece. for wander was important to emphasise the 'wow' factor of each property, highlighting not only the guest's experience, but also what made each place special for them.
for the client was important to transmit through the video the vibe of each place, the sound of the waves, the wind, each detail that made each wander special.
more than a simple real estate listing video, this needed to feel like an experience you'd love to live. using photoshop's generative ai tool to adapt the shots into vertical format seamlessly.
aLSO IT WAS IMPORTANT TO really lean into the target audience and "genre" of each social media to edit different versions of the same recorded material.
all edits and footage are owned by wander INC. 2024